Make Marketing History

The views of a marketing deviant.

Wednesday, May 09, 2007

Thinking About Thinking.

Last week, I attended the final of The Mind Gym's academic prize. Its aim is to "celebrate the latest thinking about thinking" and I heard the three finalists presenting research based upon:

i) the benefit of positive thought as a reliever of stress

ii) the mood-lifting benefit of putting one's best face forward

iii) the performance-optimising effect of having a secure support system.

The parallels with business are obvious, but I would just point out that it was the third study that won the prize.


Blogger kaylen said...

the mind gym sounds like one gay affair to me.

the benefit of positive thought? the benefit is all in being oblivious to the inevitible vibes you'll get from people who imagine starved rotweilers taking to your head like a squeak-toy.

5:59 PM, May 10, 2007  

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