Wake Up And Smell The UGC.
Four weeks ago, an 18 year old English student in his first year at Leeds University put a video on YouTube.
Three weeks ago, the second person to leave a comment wrote "wow you should send that to apple. you can make so much money if they air that!!!"
Tomorrow, a professionally produced version will be shown during NFL games, Desperate Housewives and the World Series.
Do you still think user-generated content is a joke?