Make Marketing History

The views of a marketing deviant.

Tuesday, September 16, 2008 - The Illiterate Directory.

I know I'm being pedantic, but it should be Marcus's not Marcus' and for a directory to repeat this error throughout their ad is shocking. As is the ad by the way. But given that they're presumably selling themselves as purveyors of accurate information, why didn't they choose a posh name that didn't end in S and avoid the issue completely?


Anonymous The Kaiser said...

everything about this post appalls me. everything.

6:46 AM, September 16, 2008  
Blogger john dodds said...

Is that because you're so posh or so german?

7:28 AM, September 16, 2008  
Anonymous TE said...

Either option is grammatically correct. So yes, pedantic and wrong.

1:02 PM, September 16, 2008  
Blogger john dodds said...

This comment has been removed by the author.

1:12 PM, September 16, 2008  
Blogger john dodds said...

Technically speaking it is allowable - that's why I said pedantic. But the s's is the preferred form and all the more so when it facilitates pronunciation as it does in this case.

But the real point is why run the risk of raising the question in some people's minds?

1:15 PM, September 16, 2008  
Anonymous lauren said...

doddsy, you're being pedantic as fuck! marcus' is grammatically correct. is the perfect name for a spoilt aristo-twat. i quite like the ad too - although i hate that yellow pages have become yell, that's just daft.

5:55 AM, September 21, 2008  
Blogger john dodds said...

The Marcus that we both know is less sure and he shoud know surely. Not that he's an aristo of course.

10:15 AM, September 21, 2008  
Anonymous The Kaiser said...

Appalling post.

3:35 AM, September 23, 2008  
Blogger sm said...




7:33 AM, March 21, 2009  

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