Make Marketing History

The views of a marketing deviant.

Saturday, January 27, 2007

Making Their Medium Your Message.

Courtesy of the Wooster Collective, I bring you this picture of a fightback against the fact that city dwellers are exposed to 5000 advertisements or urban spam a day. The details of the light crticism project can be read about here and viewed here. No permanent damage or spray-can is involved, but the message is communicated in a way that the various marketing departments should appreciate. I'm not sure they will though.


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