Make Marketing History

The views of a marketing deviant.

Wednesday, October 31, 2007

What's Your Influence Span?

"Fast trends get all the attention; slow trends have all the influence."
(via Dan Pink)

Especially true if attention spans are diminishing don't you think?


Blogger Rob Mortimer (aka Famous Rob) said...

Reminds me of the technology expression:

"We overestimate change in short term, and underestimate it in the long term"

3:47 AM, October 31, 2007  
Anonymous Anonymous said...

Trends = behaviour in the short-term, behaviour in the long term = normal

Trends get noticed because they are a deviation from the norm, and human beings are hard wired to notice differences. In a market that is dominated by long-term behaviour influence is the most important tool of change. Subtle but important difference

4:52 AM, October 31, 2007  
Blogger Rachel Luxemburg said...

Speaking of influence,congratulations on making the Advertising Age Power 150!

9:05 PM, November 04, 2007  

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