Make Marketing History

The views of a marketing deviant.

Saturday, March 03, 2007

Category Killer?

Side by side on the store shelf. Two very similar cartons - one containing "mosskiller soluble", the other "complete soluble" - the latter promising lawn greening in addition to the weed and moss killing promised by the former.

Closer inspection reveals these identically priced products to 1) be from the same company, 2) contain exactly the same ingredients and quantities and 3) have packaging adorned with identical instructions and claims.

Aren't product extensions meant to be different? Perhaps not? Perhaps they just fill shelves to the exclusion of the competition?

2 Comments:

Blogger echolalias said...

harken ye back a moment to my fish food dilemma. those were different fish species entirely, too.

10:42 PM, March 03, 2007  
Blogger john dodds said...

Ah yes - I'd forgotten about that. Clearly I have nothing new to say.

http://makemarketinghistory.blogspot.com/2006/11/packaged-goods.html

4:49 AM, March 04, 2007  

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