Make Marketing History

The views of a marketing deviant.

Friday, November 02, 2007

Christmas Is Coming.

So here's something to consider buying for the men in your life.

Gifts that keep on giving.

Marketing that simplifies a technical benefit via metaphor (and pillows).

Durex Performa condoms contain benzocaine (a mild anaesthetic), which helps men last longer in bed. To highlight this product benefit we distributed limited edition pillowcases alongside performa condoms at New Zealand’s biggest annual sex expo, Erotica increasing sales by 28%. The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.vice sex stores as a continuation of the promotion.

Via adsneeze.


Anonymous Anonymous said...

Are you trying to out filth me John? You'll never win.

10:01 AM, November 02, 2007  
Blogger john dodds said...

I realise that - you very nearly got an acknowledgement but since you threatened to delete the conehead I demured.

1:57 PM, November 02, 2007  
Anonymous Anonymous said...


3:45 PM, November 02, 2007  
Blogger RB said...

So I turn my back on you for a minute and what do you get up to?

Porn Pillows!

Disgustingly good!

6:29 AM, November 06, 2007  
Anonymous Anonymous said...

Hang on....I KNOW HER !

11:04 AM, November 08, 2007  

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