Make Marketing History

The views of a marketing deviant.

Tuesday, March 06, 2007

The Silence Of The Blogosphere.

So far, I've only been invited to a couple of movie screenings, but some bloggers get sent products to trial on the implicit understanding that they blog about them if they feel so inclined.

Now smart bloggers won't lie to their audience but they must like the invitations and the gifts, so the cynic in me wouldn't be surprised that they may stay quiet if they have nothing positive to say.

How long will it be before it's about the silence as much as the conversation, will a lack of blog chat become synonomous with a bad review and what pressures will that place on the process?

3 Comments:

Anonymous Ron E. said...

I agree, I think bloggers that are doing this type of "product reviews", must commit to the expression forum they have going on and have it both ways.

State the good and state the bad. State the truth. No other way.

Ron E.
http://brandcurve.com

8:13 AM, March 06, 2007  
Blogger Brendon said...

There certainly needs to be some transparency.

Ad agencies have been giving away stuff for 100 years to influencers (writers/celebrities/etc) - there needs to be a bit of buyer beware.

But where do you stop - bloggers pass 'reputation' and branding effects each and every day by linking to other bloggers (because those bloggers link to them).

Should a blogger mention that?

2:51 PM, March 06, 2007  
Blogger echolalias said...

if i were a marketing blogger, you just know no one would ever send me their product. i pray for that kind of material... optimism leaves my glass half empty.

maybe if you very devilish about it, you could send flawed & awful competeing products to marketing bloggers.

but again, that's in the hopes they have at least an ounce of my kinda snark.

4:36 PM, March 06, 2007  

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