The Future Of Advertising.
Cheap and cheerful. No media costs. Highly effective.
But media planning remains. Whether it's your product or your marketing. How do you get people to notice you?
UPDATE: My current answer to this question would be to focus on intimacy. Intimacy can be found in the small things such as attention to detail or youtube videos like Gmail's. Or it can be visceral as Red Bull showed this weekend when being intimate with 30,000 spectators or as Innocent does every Fruitstock. Grand or small. Intimate gestures spread.