Make Your Sex Life More Different.
Now that's what I call a catchy spam title!
The views of a marketing deviant.
With its weird numbering arrangements and honeycomb of streets, London is not always the easiest city in which to find places. Often people on the street you're seeking can't direct you to the exact address. It's not helped by a fashion for discreet corporate signage.
If you don't promote your presence, nobody else will but it's long past the time when unqualified boosterism was justified. Waiting for a Tube yesterday, I read a poster which proclaimed the arrival of the "outstanding" new album from Beverley Knight. As if, I'm going to believe that just because I read it on a poster. Why does the music industry still market so badly and why does it still use poster campaigns for an aural product? Because they always have. That's why.
Last night, I went to the ICA to hear Andrew Keen interviewed by Bryan Appleyard.
Tales of telephonic abysses are common. Annoying recorded messages, dreadful muzak, endless ringing phones. All very irksome. Now imagine combining the three!
Further to my early acquirer post and having watched with interest at the different way people use Twitter, I am still finding the raison d'etre of a single focus for one's social networking to be somewhat elusive.
Passing a new recruitment consultancy this morning, I saw a printed sign on the door.
During yet another tortuous train journey today, a small genteel woman in her sixties sat down opposite me. She was travelling relatively light and I guessed she might be heading for London for a theatre trip. However, as the travel delays developed, it emerged that she was doing something very different.
The good thing about attending geek dinners is that you get to talk to and listen to high-powered conference speakers such as Jyri Engstrom, Dan Gillmor and Jason Calacanis without the atmosphere of a conference.
One of the most annoying things about spam is that it works. The cost is so low that a minuscule conversion rate justifies the expenditure.
I've decided I'm not an early adopter, I'm an early acquirer. I've had a Twitter account for quite a long time, similarly with Facebook but I don't use either of them. My MySpace, Joost and Jaiku activity is similarly spartan. After a burst of investigation, I lose interest.
Russell's latest post moves the B word debate on and is a must-read.
No aplogies for quoting Bob Lefsetz again. My background in media industries has meant that I've never legitimised the rampant copyright infringement that exists in web 2.0, but nor have I overlooked the whining reaction of media businesses. As Bob rightly argues, their death is not inevitable.
During his discussion of Penguin's marketing strategies at the PSFK conference last week, Jeremy Ettinghausen made the interesting aside, "I could have shown the ones that didn't work but prefer to focus on the positive".
The truly staggering press release that accompanied the London 2012 Olympics logo launch tried to tell people what to think.
When asked why music is getting louder, a producer yesterday suggested that "if you shout louder you get heard."
You will have noticed that I tend not to use the B word in this blog. I laboriously write "products/services" for a good reason and was delighted to hear Russell Davies on a panel at the PSFK conference declare that "most things aren't brands."
The Zimmers - a group with a combined age of over 3000 was put together in a television documentary. The aim was to see if they could create a hit record just as, back in 1980, a similar programme The Big Time had launched Sheena Easton upon the world. (Yes, that is a hint about the quality of what follows).
I spent a fascinating Friday afternoon and evening at PSFK's trend and marketing conference and feel slightly overloaded as a result of it.