About two years ago, I read a working film script that was posted online. Today Hallam Foe opens in the UK. You should see it.
The views of a marketing deviant.
In keeping with the recycling zeitgeist, TV presenter and Red Dwarf actor Robert Llewellyn has spent 2007 Making Do - that is seeing he can live his life without buying any new stuff. His efforts are documented in his own Youtube channel and his first video can be seen below.
Ben reports that
People worry about how much information they can get across in a presentation or whether they have too many or too few slides - in the recent past I've told them about a presentation that I saw at Interesting 2007. Now you can watch it here.
Forrester Research's declaration that the marketing funnel is dead is prompting a lot of blogposts that say that awareness is defunct and advocacy/engagement/loyalty is the new goal and all sorts of schematics are being offered up as visual representations of a new reality.
Like some people's jaundiced perception of marketing, I am often accused of being cynical. Guilty as charged. But I don't plead guilty to nihilism because that's not what cynicism is. I plead guilty to despising mediocrity and looking for ways to improve the world.
An interesting article in The New York Times highlights how little of the nosie assailing the senses actually makes its way into awareness.
A blogpost regrets the fact that the cancellation of a new product idea means that the originater will not be earning "squillions in loyalties".
If your competition didn't get the big stuff right (or at least make an effort at doing so) then you wouldn't see them as the competition. That's why it's the allegedly small stuff that really makes the difference.
The cake stall In Borough Market was laden with goodies and my eyes were drawn to the succulent chocolate brownies - and then to the price. £1.50. Not cheap.
It's the time of the Edinburgh festival again and I'm struck by the lessons that the economics of stand-up comedy has for presentations, for customer attention and for communication in general. After all, there's no tougher audience than one that sits there and implores you to entertain them. Or else!
Shares in seven of the ten firms with blogging chief executives are up since the blogging began apparently.
The corollary of my recent distribution post is that marketing is not a case of either B2B or B2C - the former has to involve a considerable amount of the latter.
There are many ways to look at distribution (the P of place in the classical 4Ps of marketing). Many involve trade-offs.
From William Gibson's latest.
Listening to reports over here, it appears that a number of large companies (Vodafone, Virgin Media and First Direct amongst others) have witthdrawn all their advertising from Facebook. Some are "considering their advertising strategies" on social network sites because their spots have appeared on pages featuring groups with which they do not want to be associated - specifically right-wing nationalist groups.
They say: What are examples of brand communities that strike an appropriate and sincere tone, voice, and connection with consumers?
When people talked about social networking sites these past few months, did you think of Club Penguin? Probably not - because all the talk has been about the hows of social networking and not the whos.
Marian Salzman, a serial predictor of marketing trends, is busy promoting the successor to the metrosexual. Her sarong-wearing sweetie is being elbowed aside by the “über-sexual”, an uncompromisingly masculine type engaged in a relentless search for fine and stylish things.